Enterprise Culture as One of the Enterprise’s Key Success Factors (Integral Management Approach): Does the Internal and External Cultural Orientation Matter?
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چکیده
Considering the theories and research observations presented in this paper, we can state that organizational culture, with its values and norms, is essential for ensuring the long term success of an enterprise. The present article shows the research conclusions on the impact of enterprise culture on the success of the enterprises observed.
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تاریخ انتشار 2012